Montana Click-to-Brick Marketing Strategies

Montana retail expert Connor McMahon takes questions on click-to-brick marketing strategies. Q: What’s a big trend you are seeing pop up for retailers? A: Omnichannel marketing or this click-to-brick concept. This is a fusion of online and brick-and-mortar shopping that leverages every channel available to the consumer, including social media, web, and mobile avenues, to […]

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